Friday, November 22, 2013

Some Surveying of the Surfeit of Cheap Tablets



As Black Friday and Cyber Monday approaches, many merchants are highlighting inexpensive tablet computers as doorbusters or loss leaders to gin up overall Christmas holiday sales.  But before making impulse electronics purchases, it is wise to consider how you would use a tablet in mobile computing.  

It used to be that tablets were the ideal media consumption device. Tablets with 7" to 10" screens allow an individual to have an almost immersive view of videos.  Applications (a.k.a. apps) generally provided shortcuts which facilitated internet interactions.  Some tablets like the Nook and the Kindle were more e-ink reading devices which could have proto-tablet functions (checking e-mail, Wikipedia, and text based websites).  But Amazon’s Kindle Fire sought to be a loss leader which was a shopping portal doubling as an entertainment device.  Samsung’s strong showing with its Galaxy Tablets as well as the “phablet” Note series sought to tie tablets to cellular carriers.

Discern what are your mobile computing needs.  If you want a communications device with a larger screen (and you don’t mind carrying a 5.5" device in a pocket or a purse), then a “phablet” like the Samsung Note may be the best choice for you.  Many retailers will be offering enticing prices for such hybrid phone/tablets, but be prepared to be locked into a cellular carrier for a year or two.  If you want to keep having the latest and greatest devices, look into the early upgrade programs from major cellular carriers. 

Tablets sales used to be driven by Apple’s i-Pad, which came out in 2010.  The i-Pad still wins 29.6% of the tablet market while asking for a premium price that is rarely discounted.  While this writer is not purposely not part of the Apple cult, if one feels compelled to buy an Apple for its reputation of ease of use, enticing design or to keep up with the Jones’, then buy an i-Pad and sleep in on Black Friday.

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There will be plenty of Black Friday sales on Android tablets.   If Android tablets have an appeal, determine which version of OS the hardware has, as earlier versions of Android  (prior to 4.0“Jelly Bean”) are not optimized to tablet proportions. Also be aware of how much storage is on the tablet.  A $40 tablet that only boasts 4GB will barely hold one movie.  That might be good enough for kinderspiel but would quickly be condemned to the land of misfit toys for most other tablet users. 

This holiday shopping season it may be easy to acquire a tablet but take the time to choose the right tablet for you. Consumers who are content to pay premium prices for an entertainment consumption device which is touted to work out of the box should opt for an i-Pad. Busy businessmen may want the Microsoft Surface to be able to do Office work while surfing the web on their tablets.  Those who want an all in one mobile communications device should consider a “phablet” like the Samsung Galaxy Note.  Avid readers who want the functionality of a tablet should lean towards the Amazon Kindle Fire.  And there are a variety of inexpensive Android tablets which may motivate impulse shoppers.

SEE MORE at DCBarroco.com 

h/t: BFAds

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